Rutherford County Farmers Market
The Rutheford County Farmers Market is managed by the non-profit organization RutherfordBARN. The Rutherford County Farmers Market serves as the marketing hub for farms within a 50-mile radius of Forest City, North Carolina. The organization also participates in several initiatives fighting food insecurity in the rural county.
Hoop House Digital was brought into the fold after Aaron worked with the market's manager setting up an experimental weekday pop-up market. Previously, social media and website content management fell on the shoulders of the busy market manager
or board president.
Since starting to work with Hoop House Digital the market's Instagram reports have shown significant growth. Accounts reached have increased by 438% and accounts engaged by 34.9%. Similarly, website traffic has increased. Google Analytics results show an 11.8% increase in sessions and a 43% increase in session duration.
RutherfordBARN President, Stephanie Rzonca, had this to say about Hoop House Digital's efforts, " Aaron does a great job telling our vendors' stories. Thanks to him, our customer's relationships with local farmers and artisans are better than ever. I believe this is the case because know customers are getting to know vendors before they step foot into the market."
Hoop House Digital also assists the Rutherford County Market with marketing strategy, fundraising, email marketing, SMS marketing, press releases, and more.